姓名：贾兴平

职称：副教授

学历：博士

导师资格：硕士生导师、MBA导师

Email：frankjiaxp@126.com

所在系部：市场营销系

学科方向：工商管理-市场营销

主讲课程：市场调研、营销研究方法

贾兴平，乐鱼官方网站（中国）市场营销系副教授。2017年博士毕业于上海交通大学安泰经济与管理学院，并于2017年进入湖北大学工作。主要研究领域为社会责任营销、渠道伙伴关系，至今以在国内外期刊发表论文十余篇，主持国家自然科学基金1项。

[1]Jiangzhe Wang, Xingping Jia*. (2023). Click it, and increase hedonic consumption ratio: How does online shopping improve the long-term subjective well-being of consumers? Journal of Consumer Behaviour, 22(2), 235-252. JCR Q3 (IF: 3.199).

[2]Xingping Jia, Shudi Liao, Beatrice I. J. M. Van der Heijden, Wenqian Li. (2022). Power and responsibility: How different sources of CEO power affect firm’s corporate social responsibility practices. Business Ethics, the Environmental & Responsibility, 31(3), 682-701. JCR (IF: 5.056).

[3]Xingping Jia, Shudi Liao, Wenjun Yin. (2022). Job insecurity, emotional exhaustion and workplace deviance: The role of corporate social responsibility. Frontiers in Public Health. 10, 1000628. JCR Q1 (IF: 3.709).

[4]Xingping Jia, Wenqian Li, Wei Gao. (2021). The effect of supplier CSR practices on sales performance with major customers in B2B markets. International Journal of Logistics: Research and Applications. JCR Q2 (IF: 3.821). https://doi.org/10.1080/13675567.2021.2011844. (Accept)

[5]Xingping Jia. (2020). Corporate social responsibility activities and firm performance: The moderating role of strategic emphasis and industry competition. Corporate Social Responsibility and Environment Management, 27(1), 65-73. JCR Q1 (IF: 4.918).

[6]Xingping Jia, Shudi Liao, Beatrice I. J. M. Van der Heijden, Zhiwen Guo (2019). The effect of socially responsible HRM on frontline employees’ knowledge sharing. International Journal of Contemporary Hospitality Management, 31(9), 3646-3663. JCR Q1(IF: 3.957).

[7]贾兴平，刘益，廖勇海. 利益相关者压力、企业社会责任与企业价值. 管理学报，2016, 13(2): 267-274.

[8]贾兴平，刘益. 外部环境、内部资源与企业社会责任. 南开管理评论，2014, 17(6): 13-18.

主持 国家自然科学基金青年项目（编号：71902056）.

主持 2022年湖北大学青年学术创新团队项目（编号：HBQN0103）