中文版 / English Version

姓名:王娜

职称:副教授

学历:博士

导师资格：硕士生导师、专业学位硕士研究生导师

Email: wn83067343@163.com

所在系部：工商/人力资源管理系

学科方向：工商管理-企业管理

主讲课程：管理学原理、人力资源开发

研究领域：双边市场，平台经济，商业模式（创新）

个人简介

王娜，女，1983年出生，汉族，湖北武汉人。2004年江汉大学过程装备与控制工程专业本科毕业，2006年武汉大学国民经济学专业硕士毕业，2011年武汉大学企业管理专业博士毕业。2011年进入湖北大学工作至今，致力于双边市场与平台经济领域问题的研究，发表论文26篇，出版专著1部。

主要研究成果

[1] 王娜，王志浩. 网络零售平台商业模式创新关键成功因素研究述评，淮南师范学院学     报,2020年第22卷第1期.

[2] 王娜，王志浩. 平台企业商业模式：基于双边市场理论的分析，上海乐鱼官方网站（中国）学报,2019年第20卷第5期.

[3] 王娜，刘文. 第三方支付平台：一个概念性的文献综述，重庆理工大学学报（社会科学版），2017年第31卷第9期.

[4] 王娜. 基于网络治理与商业模式的文献综述，上海乐鱼官方网站（中国）学报，2017年第18卷第4期.

[5] 王娜，刘文. 产业视角下我国游戏产业研究现状定量分析，统计学与应用，2017年8月.

[6] 王娜，刘文. 多元变革条件下网络组织治理与商业模式创新——“2015网络治理与商业模式创新研讨会”会议综述，商丘职业技术学院学报，2017年8月.

[7] 王娜，刘文平. 市场利率对我国银行业治理结构与风险的影响研究，皖西学院学报，2016年8月.

[8] 王娜. 组织创新与网络治理——“2016网络治理与商业模式创新研讨会”观点综述，上海乐鱼官方网站（中国）学报，2016年6月.

[9] 王娜. 基于互联网的平台型企业商业模式创新研究述评，科技进步与对策，2016年12月，CSSCI.

[10] 王娜. 商业模式的维度与关系研究，重庆理工大学学报（社会科学版），2015年8月，被中国人民大学书报资料中心复印报刊资料F51《贸易经济》2015年第06期全文转载.

[11] Na Wang. Business Model Components for Platform Enterprise: Take the Chinese Bank Card Market for Example, Proceedings of The International Conference on Organizational Strategy, Business Models, and Risk Management, Dubai, UAE 2015: 91-103.

[12] 王娜. 价值网络视角下商业模式与企业绩效的关系研究：以服务业为例，重庆工商大学学报（社会科学版），2015年12月，第32卷第6期.

[13] 王娜，王星洲. 基于SPSS因子分析和熵权分析的国有企业绩效评价指标体系研究：来自湖北省国有企业的实证，华北电力大学学报（社会科学版），2015年12月.

[14] Na Wang, Yongtao Zhou, Li Zhang. From the Industry Perspective of Chinese Game Industry Perspective in Quantitative Analysis, Open Journal of Statistics, 2014年4月.

[15] 王娜. 双边平台企业价格结构：来自银行业的实证分析，兰州乐鱼官方网站（中国）学报，2012年4月，CSSCI.

[16] 王娜. 中国企业核心竞争力影响因素的实证方法研究，现代商贸工业，2011年7月.

[17] 王娜，谭力文. 平台产业研究进展——基于SCP范式的分析，电子科技大学学报（社科版），2010年10月，CSSCI. （被引用8次）（中国知网数据）

[18] 王娜，谭力文. 双边市场：一个概念性的文献综述，兰州乐鱼官方网站（中国）学报，2010年4月，CSSCI. （被引用64次）（中国知网数据）

[19] 王娜，谭力文. 基于双边市场的平台企业价格策略研究，首都经济贸易大学学报，2010年3月，CSSCI. （被引用29次）（中国知网数据）

[20] Xingzhou Wang, Na Wang. The method of empirical analysis about the core competitiveness’ affecting factors of Chinese enterprises’ study, 2011年4月, CPCI-S（原ISTP）.

[21] Na Wang. Evaluation Methods for Industrial Competitiveness, 2010年4月, CPCI-S（原ISTP）收录.

[22] 王娜. 库恩——科学革命的结构浅析，青年科学， 2009年6月.

[23] 王娜. 浅析统计在产业竞争力评价中的应用，企业导报，2009年6月.

主要研究项目

[1] 湖北省科技厅软科学项目：2017ADC029，湖北省科技型小微企业商业模式创新研究，2017年9月~2019年12月（ 已结项）.

[2] 国家社科青年基金项目：15CL026，基于互联网的平台型企业商业模式创新研究，2015年6月~2019年6月（已结项）.

[3] 湖北省科技厅软科学项目：2014BDF097，湖北省科技型平台企业商业模式创新研究，2014年2月~2015年12月（已结项）.

[4] 国家教育部人文社科青年基金项目：13YJC630169，基于双边市场理论的平台型企业商业模式研究，2013年6月~2016年6月（已结项）.

[5] 湖北省教育厅人文社科青年基金项目：13g130，双边平台企业商业模式研究——以视频游戏平台为例，2013年6月~2015年6月（已结项）.

INTRODUCTION

Name: Wang Na

Professional Title: Associate Professor

Degree:  Doctoral Degree

Supervisor Qualification: Master

Email: wn83067343@163.com

Department：Business/Human Resources Management

Discipline：Business Administration-Business management

Courses：Principles of Management;Human Resources Development

Area of Interest：Bilateral market; Platform economy; Business model (innovation)

Brief

Wang Na, female, born in Wuhan, Hubei 1983, Han. Graduated from Jianghan University with a bachelor's degree in Process Equipment and Control Engineering in 2004, with a master's degree in Economics from Wuhan University in 2006, and a doctoral degree in Business Management from Wuhan University in 2011. Since then entering Hubei University, She has devoted to the research of bilateral markets and platform economics, and published 26 papers and 1 monograph.

Publication, monograph, awards and etc.

[1] Wang Na, Wang Zhihao. A review of research on key success factors of online retail platform business model innovation[J].Journal of Huainan Normal University, 2020, 22(01).

[2] Wang Na, Wang Zhihao. Platform Enterprise Business Model: An Analysis Based on Bilateral Market Theory[J]. Journal of Shanghai Business School, 2020, 20(05).

[3] Wang Na, Liu Wen. Third-party payment platform: A conceptual literature review[J]. Journal of Chongqing University of Technology (Social Science Edition), 2017,31,(09).

[4] Wang Na. Literature review based on network governance and business models[J]. Journal of Shanghai Business School, 2017, 18, (04).

[5] Wang Na, Liu Wen. Quantitative analysis of the research status of my country's game industry from the perspective of industry[J]. Statistics and Application, 2017.

[6] Wang Na, Liu Wen. Network Organizational Governance and Business Model Innovation under Diversified Reform and Price Adjustment-"2015 Network Governance and Business Model Innovation Seminar" Conference Summary[J]. Journal of Shangqiu Polytechnic , 2017, August.

[7] Wang Na, Liu Wenping. Research on the impact of market interest rates on the governance structure and risks of my country’s banking industry[J]. Journal of West Anhui University, 2016, June.

[8] Wang Na. Organizational Innovation and Network Governance-A Summary of Views from "2016 Network Governance and Business Model Innovation Seminar"[J]. Journal of Shanghai Business School, 2016, June .

[9] Wang Na. A Review of Research on Innovation of Internet-based Platform Enterprise Business Models[J]. Science and Technology Progress and Countermeasures, 2016, December, CSSCI.

[10] Wang Na. Research on the Dimensions and Relations of Business Models[J]. Journal of Chongqing University of Technology (Social Science Edition), 2015, which was copied by the Press Information Center of Renmin University of China F51 "Trade Economics", Issue 06, 2015 The full text is reprinted.

[11] Na Wang. Business Model Components for Platform Enterprise: Take the Chinese Bank Card Market for Example, Proceedings of The International Conference on Organizational Strategy, Business Models, and Risk Management, Dubai, UAE 2015: 91-103.

[12] Wang Na. Research on the relationship between business models and corporate performance from the perspective of value networks: Taking the service industry as an example[J]. Journal of Chongqing Business University (Social Science Edition), 2015, 32(6).

[13] Wang Na, Wang Xingzhou. Research on the performance evaluation index system of state-owned enterprises based on SPSS factor analysis and entropy weight analysis: Empirical evidence from state-owned enterprises in Hubei Province[J]. Journal of North China Electric Power University (Social Science Edition), 2015, December.

[14] Na Wang, Yongtao Zhou, Li Zhang. From the Industry Perspective of Chinese Game Industry Perspective in Quantitative Analysis, Open Journal of Statistics, 2014, April.

[15] Wang Na. Price structure of bilateral platform companies: Empirical analysis from the banking industry[J].Journal of Lanzhou Business School, 2012,April, CSSCI.

[16] Wang Na. Empirical Method Research on the Influencing Factors of Chinese Enterprises' Core Competitiveness[J]. Modern Commercial Industry, 2011, July.

[17] Wang Na, Tan Liwen. Research Progress of Platform Industry——Analysis Based on SCP Paradigm[J]. Journal of University of Electronic Science and Technology of China (Social Science Edition), 2010,Oct, CSSCI. (Cited 8 times) (Data from CNKI)

[18] Wang Na, Tan Liwen. Bilateral markets: A conceptual literature review[J].Journal of Lanzhou Business School,2010, April, CSSCI. (64 cited times) (Data from CNKI)

[19] Wang Na, Tan Liwen. Research on the Price Strategy of Platform Enterprises Based on Bilateral Markets[J].Journal of Capital University of Economics and Business,2010, March, CSSCI. (cited 29 times) (data from CNKI)

[20] Xingzhou Wang, Na Wang. The method of empirical analysis about the core competitiveness’ affecting factors of Chinese enterprises’ study, 2011, April, CPCI-S (formerly ISTP).

[21] Na Wang. Evaluation Methods for Industrial Competitiveness,2010,April,  included in CPCI-S (formerly ISTP).

[22] Wang Na. Kuhn-Analysis of the structure of the scientific revolution[J]. Youth Science, 2009, June.

[23] Wang Na. Analysis on the Application of Statistics in Industrial Competitiveness Evaluation[J]. Enterprise Herald, 2009, June.

Research Project

[1] Hubei Provincial Department of Science and Technology Soft Science Project: 2017ADC029, Research on Business Model Innovation of Small and Micro Enterprises in Hubei Province, September 2017 -December 2019 (Project finished).

[2] National Social Science Youth Fund Project: 15CL026, Internet-based platform-based enterprise business model innovation research, June 2015-June 2019 (project finished).

[3] Hubei Provincial Department of Science and Technology Soft Science Project: 2014BDF097, Research on Innovation of Business Models of Hubei Province Science and Technology Platform Enterprises, February 2014-December 2015 (project finished).

[4] The Humanities and Social Sciences Youth Fund Project of the Ministry of Education: 13YJC630169, Research on the Business Model of Platform Enterprises Based on Bilateral Market Theory, June 2013-June 2016 (project finished).

[5] Hubei Provincial Department of Education Humanities and Social Sciences Youth Fund Project: 13g130, Research on the Business Model of Bilateral Platform Enterprises-Taking the Video Game Platform as an Example, June 2013-June 2015 (project finished).